Topics to be discussed include:
◆ Developing your application strategy
⇒ What is your story?
⇒ What are your unique selling points?
⇒ Why should the admissions committee care?
◆ The importance of strong goals
⇒ What are goals?
⇒ How goals develop as a result of your past experiences
⇒ Goals as the foundation of your application
◆ Using the MBA application as a self-marketing tool
⇒ Understanding how the different parts of the application work together
⇒ Selling points
⇒ What is your "brand"?